Hi there!

I’m Lena, a UX Researcher with 7+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.

Lena Hoecker
Icon UX Research

Research & Testing

user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories

Icon UX Research & Analysis.

Quantitative Analysis

quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis

Icon Concept and Design

Concept & Design

wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods

work with me
MY Blogfolio
Kick-off workshop - Setting Up a UX Research Repository
September 1, 2024

To set up a UX research repository in an organization, I started by researching best practices and understanding the benefits. Communicating the value of such a repository effectively, especially to management, requires solid reasoning. Being well-prepared with clear arguments helps in getting buy-in for the project. The next step involves organizing research findings, guidelines, and design assets, ensuring they are easily accessible and useful for the entire team.

The Value of a UX Research Repository
August 12, 2024

Building a UX research repository centralizes insights, guidelines, and design assets, making them accessible to the entire UX/UI team. It helps organize existing knowledge about users and streamlines sharing of research findings across the organization. Before creating a repository, it’s essential to define its purpose by identifying the organization’s specific needs and goals to ensure it effectively addresses key challenges.

Introduction of diary studies - a practical report
July 29, 2024

Why can diary studies be useful? Why should you think about introducing them in your company? First of all: It always depends on the Research question. What else do I want to find out? In my example, I have already conducted several interviews in the company. The interview partners are always internal people who use the software on a daily basis.

First UX Meetup Oberpfalz
December 29, 2023

Hosting a UX meeting for the first time. About how this idea came up, the organization, struggles and findings. This is the first time I'm trying to organize a Meetup that has a professional background.

My First Workation in Málaga
November 30, 2023

Last week, I tried workation for the first time, spending a week in Málaga, a stunning city on the Costa del Sol. While I worked from my Airbnb during the day, I had the opportunity to explore the city in the afternoons and evenings, balancing productivity with relaxation in a beautiful setting.

Transitioning from B2C to B2B as a UX Researcher
September 30, 2023

After four years in B2C, I transitioned to B2B UX research—a move that brought unexpected challenges and objections to overcome. To adapt, I expanded my knowledge of UX/UI design while keeping my core focus on UX research, which remains my passion. Despite the hurdles, this transition has been rewarding, and I haven’t looked back since.