Hi there!

I’m Lena, a UX Researcher with 7+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.

Lena Hoecker
Icon UX Research

Research & Testing

user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories

Icon UX Research & Analysis.

Quantitative Analysis

quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis

Icon Concept and Design

Concept & Design

wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods

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MY Blogfolio
The Value of a UX Research Repository
August 12, 2024

Building a UX research repository centralizes insights, guidelines, and design assets, making them accessible to the entire UX/UI team. It helps organize existing knowledge about users and streamlines sharing of research findings across the organization. Before creating a repository, it’s essential to define its purpose by identifying the organization’s specific needs and goals to ensure it effectively addresses key challenges.

Introduction of diary studies - a practical report
July 29, 2024

Why can diary studies be useful? Why should you think about introducing them in your company? First of all: It always depends on the Research question. What else do I want to find out? In my example, I have already conducted several interviews in the company. The interview partners are always internal people who use the software on a daily basis.

First UX Meetup Oberpfalz
December 29, 2023

Hosting a UX meeting for the first time. About how this idea came up, the organization, struggles and findings. This is the first time I'm trying to organize a Meetup that has a professional background.

My First Workation in Málaga
November 30, 2023

Last week, I tried workation for the first time, spending a week in Málaga, a stunning city on the Costa del Sol. While I worked from my Airbnb during the day, I had the opportunity to explore the city in the afternoons and evenings, balancing productivity with relaxation in a beautiful setting.

Transitioning from B2C to B2B as a UX Researcher
September 30, 2023

After four years in B2C, I transitioned to B2B UX research—a move that brought unexpected challenges and objections to overcome. To adapt, I expanded my knowledge of UX/UI design while keeping my core focus on UX research, which remains my passion. Despite the hurdles, this transition has been rewarding, and I haven’t looked back since.

Small improvements with a big impact
July 13, 2023

Users faced navigation and usability challenges across multiple areas: color selection on product detail pages caused awkward browser history issues and complicated navigation, filters on desktop product listing pages were difficult to locate and apply, and insights from mousetracking analysis helped inform a redesign to address such pain points, showcasing the importance of user behavior data in improving the overall experience.