Hi there!

Hosting a UX meeting for the first time. About how this idea came up, the organization, struggles and findings. This is the first time I'm trying to organize a Meetup that has a professional background.

Last week, I tried workation for the first time, spending a week in Málaga, a stunning city on the Costa del Sol. While I worked from my Airbnb during the day, I had the opportunity to explore the city in the afternoons and evenings, balancing productivity with relaxation in a beautiful setting.

After four years in B2C, I transitioned to B2B UX research—a move that brought unexpected challenges and objections to overcome. To adapt, I expanded my knowledge of UX/UI design while keeping my core focus on UX research, which remains my passion. Despite the hurdles, this transition has been rewarding, and I haven’t looked back since.

Users faced navigation and usability challenges across multiple areas: color selection on product detail pages caused awkward browser history issues and complicated navigation, filters on desktop product listing pages were difficult to locate and apply, and insights from mousetracking analysis helped inform a redesign to address such pain points, showcasing the importance of user behavior data in improving the overall experience.

Bus Drive, a technology company focused on making self-driving buses more accessible, aims to enhance the bus-riding experience. However, testing revealed that the product isn’t meeting its goal, as low usage rates indicate a need for improvement. The challenge now is to identify and implement changes that will make the experience more pleasant and efficient for users.

As you are a Junior UX Researcher, it is not so easy to start with a portfolio. Often the problem is: Where to start, how to start and which topic to choose? That could be a quite difficult question. As I was teaching at IU Internationale Hochschule in the UX/UI field I can confirm it isn’t that easy as a student to start in a new project.