Hi there!

I’m Lena, a UX Researcher with 7+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.

Lena Hoecker
Icon UX Research

Research & Testing

user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories

Icon UX Research & Analysis.

Quantitative Analysis

quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis

Icon Concept and Design

Concept & Design

wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods

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MY Blogfolio
Creating a Personal UX Knowledge Repository
January 21, 2025

As I move forward in my career, I’ve decided to build a personal UX knowledge repository to organize the countless resources I’ve accumulated over time—articles, templates, book recommendations, and project notes scattered across various tools like Chrome and OneDrive. This repository isn’t just about decluttering; it’s a strategic investment in creating a solid foundation that will allow me to quickly and effectively access valuable files, insights, and references as I continue to grow professionally.

Enhancing UX Insights: Combining Usability Questionnaires with Hands-On Testing
November 17, 2024

Integrating standardized usability questionnaires with hands-on testing creates a robust method for evaluating and enhancing user experience. This approach combines qualitative and quantitative data, offering a holistic view of user satisfaction and uncovering specific pain points. By blending these methods, teams can gain actionable insights, streamline evaluations, and make data-driven decisions to improve product performance.

Improving Error Messages Through UX Writing
November 12, 2024

While working in Value Assurance, I noticed recurring error messages in our software that were confusing for non-technical users. This sparked my interest in UX Writing and its role in crafting clearer, user-friendly messages. After researching best practices and leveraging insights from our content design system, I developed an error message guideline that was well-received by the team. Building on this success, I expanded my efforts to incorporate UX text patterns into the content design system and focus research on high-priority areas, fostering a more seamless user experience.

Using Lego Serious Play in Workshops Without a Budget
October 29, 2024

Inspired by a barcamp session on Lego Serious Play, I wanted to incorporate this method into my workshops despite a lack of budget. After researching open-source materials and identifying necessary Lego bricks, I repurposed old bricks I had at home. This DIY approach allowed me to facilitate engaging sprint retrospectives, which my colleagues thoroughly enjoyed. As a Scrum Master, I found this creative tool to be an excellent way to foster collaboration and reflection in an affordable and effective manner.

The Value of Microcopy and a 30/60/90 Day Plan
October 10, 2024

Microcopy, or UX writing, plays a vital role in enhancing digital products by making interfaces intuitive, engaging, and user-friendly. This practice relies on a user-centered, empathetic, and data-driven approach while fostering collaboration and consistency. A 30/60/90 Day Plan can address challenges with content by breaking the work into three manageable phases. The goal is to improve the text, establish a foundation for collaboration, and enhance the overall user experience.

Discovering Lego Serious Play for Retrospectives
September 24, 2024

After attending a Dev Camp last year, I was introduced to Lego Serious Play during a bar camp session. Excited by the concept, I wanted to try it myself but lacked the budget. I turned to online resources and dug out old Lego bricks from home. As someone interested in Scrum and workshop preparation, I found it to be a creative and engaging way to conduct retrospectives, adding a fresh approach to the process.