Hi there!

I’m Lena, a UX Researcher with 6+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.

Lena Hoecker
Icon UX Research

Research & Testing

user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories

Icon UX Research & Analysis.

Quantitative Analysis

quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis

Icon Concept and Design

Concept & Design

wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods

work with me
MY Blogfolio
Using Lego Serious Play in Workshops Without a Budget
October 29, 2024

Inspired by a barcamp session on Lego Serious Play, I wanted to incorporate this method into my workshops despite a lack of budget. After researching open-source materials and identifying necessary Lego bricks, I repurposed old bricks I had at home. This DIY approach allowed me to facilitate engaging sprint retrospectives, which my colleagues thoroughly enjoyed. As a Scrum Master, I found this creative tool to be an excellent way to foster collaboration and reflection in an affordable and effective manner.

The Value of Microcopy and a 30/60/90 Day Plan
October 10, 2024

Microcopy, or UX writing, plays a vital role in enhancing digital products by making interfaces intuitive, engaging, and user-friendly. This practice relies on a user-centered, empathetic, and data-driven approach while fostering collaboration and consistency. A 30/60/90 Day Plan can address challenges with content by breaking the work into three manageable phases. The goal is to improve the text, establish a foundation for collaboration, and enhance the overall user experience.

Discovering Lego Serious Play for Retrospectives
September 24, 2024

After attending a Dev Camp last year, I was introduced to Lego Serious Play during a bar camp session. Excited by the concept, I wanted to try it myself but lacked the budget. I turned to online resources and dug out old Lego bricks from home. As someone interested in Scrum and workshop preparation, I found it to be a creative and engaging way to conduct retrospectives, adding a fresh approach to the process.

Kick-off workshop - Setting Up a UX Research Repository
September 1, 2024

To set up a UX research repository in an organization, I started by researching best practices and understanding the benefits. Communicating the value of such a repository effectively, especially to management, requires solid reasoning. Being well-prepared with clear arguments helps in getting buy-in for the project. The next step involves organizing research findings, guidelines, and design assets, ensuring they are easily accessible and useful for the entire team.

The Value of a UX Research Repository
August 12, 2024

Building a UX research repository centralizes insights, guidelines, and design assets, making them accessible to the entire UX/UI team. It helps organize existing knowledge about users and streamlines sharing of research findings across the organization. Before creating a repository, it’s essential to define its purpose by identifying the organization’s specific needs and goals to ensure it effectively addresses key challenges.

Introduction of diary studies - a practical report
July 29, 2024

Why can diary studies be useful? Why should you think about introducing them in your company? First of all: It always depends on the Research question. What else do I want to find out? In my example, I have already conducted several interviews in the company. The interview partners are always internal people who use the software on a daily basis.