Über mich | UX Freelancerin Lena Höcker aus Regensburg

User Analytics

quantitative data · Analytics · Mousetracking/customer analysis · Success measurement · UX KPIs and metrics · Quantitative journey analysis · Statistics · Market Research

User Research

User interviews · Usability testing (remote & in-person) · Diary studies · Expert reviews · Building user journeys · standardized questionnaires (SUS, PSSUQ) · surveys · A/B Testing · Kano Models · data-driven Personas · quantitative top task analysis

UX Design

UX concepts & strategy · Wireframing & prototyping · UX writing · Error handling · Design thinking & facilitation of workshops

Methodology / Scrum

Lean UX · UX maturity · Agile UX · design thinking / workshops

Tools

Figma · Webflow · Miro · Contentsquare · MS Clarity · Optimizely Full Stack · STATA · Google Analytics

CV Linkedin

Hi, I’m Lena – UX Researcher
I help digital teams make better product decisions through user-centered, data-informed research. With more than six years of experience in both B2B and B2C environments, I’ve worked on e-commerce, SaaS, and customer-facing platforms — supported in Scrum teams and acted as a central UX research team.
My Toolkit
Interviews, Surveys, Usability Tests, Standardised Questionnaires (SUS, PSSUQ), A/B Testing & Process Implementation, Mousetracking (Contentsquare, MS Clarity), Quantitative Journey Analysis, Expert Reviews, Top Task Analysis.
What I’ve Done
Introduced and standardized A/B testing tools and processes; Rolled out MS Clarity as a free, accessible analytics tool; Developed UX KPIs to measure research impact; Combined qualitative and quantitative methods for deeper insights; Created UX writing guidelines and facilitated top task analysis.
Beyond Research
I organize UX meetups and usability test events (like Usability Testessen Regensburg), run workshops and retros, and explore how psychology and product strategy intersect with UX.