Hi, I’m Lena, Senior UX Researcher with more than 7 years of experience in software development

I help digital teams make better product decisions through user-centered, data-informed research. With more than six years of experience in both B2B and B2C environments, I’ve worked on e-commerce, SaaS, and customer-facing platforms - supported in Scrum teams and acted as a central UX research team.

My Toolkit

Interviews, Surveys, Usability Tests, Standardised Questionnaires (SUS, PSSUQ), A/B Testing & Process Implementation, Mousetracking (Contentsquare, MS Clarity), Quantitative Journey Analysis, Expert Reviews, Top Task Analysis.

What I’ve Done

Introduced and standardized A/B testing tools and processes; Rolled out MS Clarity as a free, accessible analytics tool; Developed UX KPIs to measure research impact; Combined qualitative and quantitative methods for deeper insights; Created UX writing guidelines and facilitated top task analysis.

Beyond Research

I organize UX meetups and usability test events (like Usability Testessen Regensburg), run workshops and retros, and explore how psychology and product strategy intersect with UX.

Tools