Hi, I’m Lena – UX Researcher
I help digital teams make better product decisions through user-centered, data-informed research. With over six years of experience in both B2B and B2C environments, I’ve worked on e-commerce, SaaS, and customer-facing platforms — supported in Scrum teams and acted as a central UX research team.

My Toolkit
Interviews, Surveys, Usability Tests, Standardised Questionnaires (SUS, PSSUQ), A/B Testing & Process Implementation, Mousetracking (Contentsquare, MS Clarity), Quantitative Journey Analysis, Expert Reviews, Top Task Analysis.
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What I’ve Done
Introduced and standardized A/B testing tools and processes; Rolled out MS Clarity as a free, accessible analytics tool; Developed UX KPIs to measure research impact; Combined qualitative and quantitative methods for deeper insights; Created UX writing guidelines and facilitated top task analysis.

Beyond Research
I organize UX meetups and usability test events (like Usability Testessen Regensburg), run workshops and retros, and explore how psychology and product strategy intersect with UX.