Hi there!

As you are a Junior UX Researcher, it is not so easy to start with a portfolio. Often the problem is: Where to start, how to start and which topic to choose? That could be a quite difficult question. As I was teaching at IU Internationale Hochschule in the UX/UI field I can confirm it isn’t that easy as a student to start in a new project.

The focus of my master’s thesis is creating a sustainable corporate health management system to enhance employees' mental and physical well-being. By improving leadership culture and fostering transparent communication, the goal is to reduce psychological stress, promote participation, and address conflicts effectively.

Building an online store for women over 50 presents unique design challenges, such as larger button click areas, high-contrast elements, and accessible font sizes. Analysis revealed that many customers use smaller smartphones, leading to usability issues. For example, on product detail pages, only the product image is visible on entry, hiding essential options like color and size. Mouse tracking data and customer interviews confirmed that users need these options visible upfront to make informed decisions.

Implementing A/B testing is essential for gaining deeper customer insights beyond qualitative methods and analytics limitations. A/B testing provides cleaner before/after comparisons, minimizing visitor fluctuations and delivering reliable results. However, purchasing a tool is just the beginning—success depends on addressing privacy concerns, running initial A/A tests to validate traffic splits, and starting with simple hypotheses for implementation.