I’m Lena, a UX Researcher with 6+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.
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user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories
quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis
wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods
The focus of my master’s thesis is creating a sustainable corporate health management system to enhance employees' mental and physical well-being. By improving leadership culture and fostering transparent communication, the goal is to reduce psychological stress, promote participation, and address conflicts effectively.
Building an online store for women over 50 presents unique design challenges, such as larger button click areas, high-contrast elements, and accessible font sizes. Analysis revealed that many customers use smaller smartphones, leading to usability issues. For example, on product detail pages, only the product image is visible on entry, hiding essential options like color and size. Mouse tracking data and customer interviews confirmed that users need these options visible upfront to make informed decisions.
Implementing A/B testing is essential for gaining deeper customer insights beyond qualitative methods and analytics limitations. A/B testing provides cleaner before/after comparisons, minimizing visitor fluctuations and delivering reliable results. However, purchasing a tool is just the beginning—success depends on addressing privacy concerns, running initial A/A tests to validate traffic splits, and starting with simple hypotheses for implementation.