I’m Lena, a UX Researcher with 7+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.
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user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories
quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis
wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods
After four years in B2C, I transitioned to B2B UX research—a move that brought unexpected challenges and objections to overcome. To adapt, I expanded my knowledge of UX/UI design while keeping my core focus on UX research, which remains my passion. Despite the hurdles, this transition has been rewarding, and I haven’t looked back since.
Users faced navigation and usability challenges across multiple areas: color selection on product detail pages caused awkward browser history issues and complicated navigation, filters on desktop product listing pages were difficult to locate and apply, and insights from mousetracking analysis helped inform a redesign to address such pain points, showcasing the importance of user behavior data in improving the overall experience.
Bus Drive, a technology company focused on making self-driving buses more accessible, aims to enhance the bus-riding experience. However, testing revealed that the product isn’t meeting its goal, as low usage rates indicate a need for improvement. The challenge now is to identify and implement changes that will make the experience more pleasant and efficient for users.
As you are a Junior UX Researcher, it is not so easy to start with a portfolio. Often the problem is: Where to start, how to start and which topic to choose? That could be a quite difficult question. As I was teaching at IU Internationale Hochschule in the UX/UI field I can confirm it isn’t that easy as a student to start in a new project.
The focus of my master’s thesis is creating a sustainable corporate health management system to enhance employees' mental and physical well-being. By improving leadership culture and fostering transparent communication, the goal is to reduce psychological stress, promote participation, and address conflicts effectively.
Building an online store for women over 50 presents unique design challenges, such as larger button click areas, high-contrast elements, and accessible font sizes. Analysis revealed that many customers use smaller smartphones, leading to usability issues. For example, on product detail pages, only the product image is visible on entry, hiding essential options like color and size. Mouse tracking data and customer interviews confirmed that users need these options visible upfront to make informed decisions.