Hi there!

I’m Lena, a UX Researcher with 6+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.

Lena Hoecker
Icon UX Research

Research & Testing

user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories

Icon UX Research & Analysis.

Quantitative Analysis

quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis

Icon Concept and Design

Concept & Design

wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods

work with me
Blogfolio
Beyond the SUS: What I learned from using the UEQ
February 17, 2026

In UX research, standardized questionnaires such as the System Usability Scale (SUS) or the PSSUQ are often the first choice when it comes to measuring the perception of a product. For a current project, however, I deliberately chose the User Experience Questionnaire (UEQ) in order to obtain a more differentiated picture of the user experience and to test the questionnaire myself.While the SUS provides a quick, aggregated score, the UEQ delves deeper into the dimensions of user experience: attractiveness, efficiency, clarity, controllability, stimulation, and originality. But practical application has shown me that the tool is much more complex to use than it appears at first glance.

Strategic Environment: Recharging Mental Energy Through a November Workation
January 13, 2026

November in Central Europe carries a specific kind of weight. The combination of fog, grey afternoons, and early darkness often leads to a noticeable drop in energy before the first holiday lights provide some relief. Over the past few years, I have developed a personal strategy to proactively counter this seasonal slump: the workation.

uxcon vienna 2025: My Key Takeaways – From Career Hacks to AI Futures
December 18, 2025

Vienna’s UXcon 2025 was a blast! It was packed with fresh ideas, career boosters, and a solid dose of future-gazing, especially concerning AI and the evolving role of the UX professional. If you missed it, no worries—I’ve boiled down the most actionable lessons into this post. Get ready for some honest insights, from tackling usability testing contradictions to becoming the office's next UX influencer!

The Power of Microsoft Clarity: Unlocking User Behavior Insights through Mousetracking
November 8, 2025

Understanding user behavior is a cornerstone of User Experience (UX) optimization. In user research, Mousetracking is categorized within the spectrum of quantitative methodologies. This technique involves recording and analyzing the real-world interactions of website visitors on an aggregated level.The data collected includes not only the pages visited but also all clicks, mouse and scroll movements, gestures, and keyboard inputs.

UX Research Repository: Streamlining Knowledge Management in Confluence
July 11, 2025

In the fast-paced world of UX research, staying organized and maintaining easy access to valuable insights is crucial. We tackled the challenge of efficiently cataloging and retrieving our wealth of studies and tests by creating a centralized UX research repository. This project not only addressed an immediate need but also set the stage for improved knowledge sharing across the company and personal career development.

From Questions to Understanding – My Mentoring Experience with German UPA
June 24, 2025

In November 2024, I embarked on a small adventure: a 6-month mentoring program organized by the German UPA. I had no idea where the journey would take me – just the feeling that I wanted to grow, reflect, and connect with someone who sees the UX world a little differently than I do.