As someone who frequently uses apps while camping, I began to wonder if others face similar challenges. This curiosity led me to initiate a UX case study to better understand how campers interact with these tools. It should simplify the process of finding overnight spots, minimize wasted time, and enhance the overall camping experience. My mission is to identify the key requirements of campers and create an intuitive "Vanlife" app that helps users spend less time searching and more time enjoying their adventures.
To address the need for consistent functionality across three different areas, I collaborated with teams to gather requirements. I developed a Figma prototype and conducted usability tests with five participants. Feedback from the first round highlighted issues, which I addressed before a second round of testing. After analyzing the results, I finalized the concept and designed the user interfaces. Before implementation, I ensured alignment by gathering feedback from the UI design department. This iterative approach ensured a user-centered, polished solution.
To enhance usability, I decided to retain expandable sidebar items for flexibility with multiple sub-levels. Buttons were relocated from the bottom-right to the navigation bar, ensuring they're visible in the user's first view, addressing common usability challenges. A top-bar solution was introduced for managing multiple projects, enabling easy switching and quick access. For users handling many projects, a search function or a project overview page was suggested to improve navigation. As a UX Designer and Architect, I emphasized collaborating with stakeholders to create a global navigation concept that addresses all use cases seamlessly.
On the Verivox loan comparison platform, smartphone users have a lower conversion rate than desktop users. This prompted an investigation into potential causes and solutions. As a UX Researcher, I explored this challenge by conducting desk research, analyzing user flows, benchmarking competitors, and mapping the user journey. The goal was to identify pain points and hypothesize improvements for the smartphone experience. By following a systematic approach, I aimed to uncover actionable insights to optimize the user journey and boost conversions for mobile users.
Great user experiences start with clear, consistent communication! I am creating UX writing guidelines, fully integrated into our design system, to ensure every touchpoint delivers a cohesive experience.I’ll test, analyze, and refine our writing continuously, with special focus on crafting empathetic and consistent error messages. It’s all about content that guides, connects, and delights!
The project focuses on improving the clarity and helpfulness of error messages in data software for a B2B platform. The strategy involves reviewing current messages, researching best practices, and collaboratively redesigning the messages to provide structured, useful guidance to users. The goal is to improve UX maturity and enhance the software’s usability. The project was completed in a two-week sprint, with roles including UX Writer and UX Researcher. The existing error messages were chaotic and unhelpful, often lacking structure or offering vague or uninformative responses.
