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Microsoft Clarity is a free, modern behavioral analytics tool that helps website and apps to better understand user behavior on their pages. It provides detailed insights into visitor interactions and thus supports the optimization of user experience, conversion rates and business decisions.

With Biogents AG, brainjo GmbH, condole.de, HalloPodcaster, inklusionsmatch, medespro and RocketMIND, a wide variety of companies were at the start and were able to gather feedback on finished mobile apps, prototypes and websites, as well as on old existing systems, during the interviews. In 6 short test rounds of 15 minutes each, the stations were able to generate many insights.

Integrating user-centricity into Scrum requires collaboration and flexibility. By aligning UX/UI tasks with sprint planning, conducting early usability tests, and fostering communication through guild meetings and design reviews, teams can ensure user needs remain a priority. Key practices include prioritizing UX tasks in backlog refinement, balancing meeting participation, and continuously refining processes to fit the team's dynamics. Success lies in a shared goal of solving user problems while adapting workflows to stay agile.

As I move forward in my career, I’ve decided to build a personal UX knowledge repository to organize the countless resources I’ve accumulated over time—articles, templates, book recommendations, and project notes scattered across various tools like Chrome and OneDrive. This repository isn’t just about decluttering; it’s a strategic investment in creating a solid foundation that will allow me to quickly and effectively access valuable files, insights, and references as I continue to grow professionally.

Integrating standardized usability questionnaires with hands-on testing creates a robust method for evaluating and enhancing user experience. This approach combines qualitative and quantitative data, offering a holistic view of user satisfaction and uncovering specific pain points. By blending these methods, teams can gain actionable insights, streamline evaluations, and make data-driven decisions to improve product performance.

While working in Value Assurance, I noticed recurring error messages in our software that were confusing for non-technical users. This sparked my interest in UX Writing and its role in crafting clearer, user-friendly messages. After researching best practices and leveraging insights from our content design system, I developed an error message guideline that was well-received by the team. Building on this success, I expanded my efforts to incorporate UX text patterns into the content design system and focus research on high-priority areas, fostering a more seamless user experience.