I’m Lena, a UX Researcher with 7+ years of experience based in Regensburg. I strive to create intuitive and data-driven user experiences.
.svg){kind=small}
user interviews • usability testing • surveys • standardized questionnaires (SUS/PSSUQ) • A/B testing • user journeys • personas • user stories
quantitative analysis • (web) analytics • mousetracking • customer analysis • UX KPIs • metrics • success measurement • journey analysis
wireframes • design thinking • prototypes • error handling • concepts • ux writing • workshop methods
Implementing A/B testing is essential for gaining deeper customer insights beyond qualitative methods and analytics limitations. A/B testing provides cleaner before/after comparisons, minimizing visitor fluctuations and delivering reliable results. However, purchasing a tool is just the beginning—success depends on addressing privacy concerns, running initial A/A tests to validate traffic splits, and starting with simple hypotheses for implementation.